Past popular hosts of Match Game were Gene Rayburn, Ross Shafer and Michael Burger. Famous Celebrity Panelists have included Betty White, Richard Dawson, Bill Daily, Dick Martin, Richard Paul, and Bob Barker.
In 1973, CBS revamped Match Game with more of a focus on risqué humour, ratings more than doubled in comparison with the past NBC incarnation. Match Game 73 became the most watched program on daytime television. By summer 1974, it grew into an absolute phenomenon with high school students and housewives, scoring remarkable ratings among the 12-34 age demographic. The best ratings this version of Match Game saw were in the 1975–1976 season when it drew a 12.5 million rating with a 15% share, higher numbers than that of some prime-time series.