Remember when Ghostbusters was just a funny Hollywood comedy full of wisecracks, marshmallow, and slime? In the 31 years since that landmark movie’s release, Hollywood has undergone some major changes. As far as the studios are concerned, branding and merchandise are now more important than movies. With sequels, prequels, and spin-offs popping up everywhere, franchises have never been more confusing.  But if you’re a Hollywood studio and you need to sell some toys, who ya gonna call? Ghostbusters obviously. 
 
 
When news broke recently that Paul Feig was directing a team of female Ghostbusters, some fans of the original cried foul. While Harold Ramis is no longer with us and Bill Murray is no longer with Ghostbusters, Dan Aykroyd and director Ivan Reitman still seemed interested in busting some ghosts. But according to Deadline, their plans are still on track—and we’re not just talking about movies.
 
 
“We want to expand the Ghostbusters universe in ways that will include different films, TV shows, merchandise, all things that are part of modern filmed entertainment,” says Reitman. “This is a branded entertainment, a scary supernatural premise mixed with comedy.”
 
 
Shareholders love these kinds of sprawling promises of future revenue, but what about the actual movies? Reitman seems vaguely enthusiastic about Feig’s Ghostbusters (“he’s got four of the funniest women in the world”), but he’s even more excited about Ghost Corps, a follow-up that he’s working on with Aykroyd, Channing Tatum, and the Russo Brothers (directors of Captain America: The Winter Soldier). “The second film has a wonderful idea,” he says. “It’s just the beginning of what I hope will be a lot of wonderful movies.” And even if they’re not wonderful, there’s always those toys and video games.