Will Ferrell is promoting his new film Get Hard in the best way he knows – by dressing up as random characters for no reason.

While appearing on The Tonight Show this week, Ferrell debuted his Little Debbie costume and explained that he is now a spokesperson for the dessert cake brand.

Ferrell proceeded to have his Oprah moment by telling audience members they could purchase Little Debbie snack cakes anytime they want. He then went on to explain that he now uses the costume when disciplining his kids, which is probably really terrifying. That red wig could induce nightmares.

Watch The Tonight Show Starring Jimmy Fallon every Monday to Friday at 4E/1P on Much.